Market research is an important activity for every business to engage in.
Steps
Determine your Target Market. This consists of the people who will buy your product. To find your market, answer the following questions:
What Class(Upper - Middle - Lower) do these people belong to?
What is the age range?Males or females (or both)?Are they single or married?
Do they have kids?
Could you sell your product to kids?
Once you figure out your target market, make an effort to reach out to this group and find out what they think about your product.
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